About us
Innovation for Switzerland.
rednea was founded to support Swiss businesses with cutting-edge AI phone technology — simple, reliable, and tailored to the local market.
Our Mission
Every Swiss SMB deserves a professional phone reception — around the clock, in all national languages. rednea makes that possible, without extra staff or complex technology.
The Team
Two builders, one mission: making Swiss businesses more reachable.

Semir Jahic
Founder & CEO
Swiss native from the Entlebuch region with years of experience in IT and software, both nationally and internationally. Today Semir is an entrepreneur based in Lachen SZ, and he founded rednea to make SMBs more reachable with modern AI.
José Vicente Ruiz Cepeda
Founder & CTO
Serial founder and Fulbright Scholar with a Master's in Computer Science and Machine Learning from top US universities. José built multiple tech ventures before joining rednea — now he architects the platform that keeps your business reachable.
“Whenever I try to reach tradespeople, small businesses or others, sometimes you just can't get through — or you've called outside business hours. That's frustrating for customers and lost revenue for the business. It's exactly the kind of problem AI can solve, and that's why we built rednea.”
— Semir Jahic
Calls reimagined, with rednea.
Try rednea yourself and experience how your AI phone assistant automates calls and frees up your team — simple, efficient, around the clock.
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