The counter is busy.
The phone rings anyway.
A Swiss pharmacy handles 80 to 150 calls per day — prescription queries, stock checks, travel-vaccination questions, delivery dates. While you counsel a customer, calls go unanswered. rednea picks up routine calls, answers standard questions, and instantly hands urgent pharmaceutical matters to your team — FADP-compliant with Swiss data hosting.
What is rednea for pharmacies?
rednea is an AI phone assistant that answers routine calls in Swiss pharmacies 24/7, handles prescription queries, stock checks, and consultation bookings, and escalates pharmaceutical judgement exclusively to the pharmacist on duty — FADP-compliant with persistent data hosted in Switzerland.
The reality between counter and phone
Why pharmacy teams struggle with the phone
Counter consultation comes first — and the phone suffers
In-person pharmaceutical counselling is required by law and cannot be delegated. While the assistant explains a high-potency product or checks a recipe, the phone rings unheard. 30 to 50 percent of calls are missed at peak times.
Up to 50% missed calls at peak times
Prescription callbacks block the team
Doctors call with prescription queries, patients clarify dosages, GP receptionists check stock. Each is important — and each interrupts in-person counselling at the counter.
Pharmacy professionals are scarce and expensive
A certified pharmacy assistant costs CHF 6,500–7,500/month including social contributions. Adding one just for the phone is rarely viable — and the labour market is empty.
Emergencies and routine calls cannot be split if a human handles both at once
A worried mother with a feverish child and a customer asking opening hours ring at the same time. Without a filter, the team treats them equally — at the cost of real emergencies.
What changes
How rednea relieves your pharmacy
Counter undisturbed, phone still answered
rednea picks up calls in parallel to in-person counselling. Routine questions (hours, on-call duty, location) are resolved directly. Stock enquiries are taken for your team — without interrupting it.
Pharmaceutical judgement stays 100% with humans
rednea never gives dosage advice, interaction information, or therapy recommendations. Such matters are captured in a structured form and immediately escalated to the pharmacist on duty.
Travel and consultation appointments without callbacks
Travel vaccinations, blood-pressure measurements, dispensation training: rednea books slots directly in the calendar, and your team gets the summary — no callback required.
Weekend on-call duty with clear triage
When you have on-call duty, rednea filters real pharmaceutical emergencies from pure availability questions — and prioritises escalation to your on-call number.
Set up in 30 minutes
How we configure rednea for your pharmacy
Kick-off & pharmacy profile
We capture your hours, on-call duties, top call types, and the ratio of routine matters (stock, hours, deliveries) to pharmaceutical concerns.
Scripting & escalation thresholds
We define answers for standard questions and the keywords that trigger an immediate handover to your pharmacy assistant — in German, French, and Italian.
Calendar and call forwarding
rednea books appointments via Google Calendar or Microsoft 365. We build a connection to your pharmacy system (for example Triamun, ProPharma or ofac.coop) on request. Call forwarding via Swisscom, Sunrise, or Salt — no number change.
Test call & go-live
You run live scenarios: stock check, prescription query, on-call emergency. After fine-tuning we go live. Scripts and escalation paths can be edited any time.
Typical call scenarios
How rednea handles pharmacy calls
Stock enquiry
Most frequent call type (around 40%). rednea takes the product and the callback number and sends the enquiry to your team — the counter stays undisturbed.
Prescription query from a doctor practice
Pharmaceutical judgement stays with humans. rednea recognises prescription queries instantly and forwards without delay.
Travel vaccination appointment
Travel and immunisation appointments straight into the calendar — no callback, no counter interruption.
FADP, revFADP and pharmaceutical regulations
Why rednea is the right partner for pharmacies
Health data is specially protected
Patient data, medication information, and diagnoses qualify as specially protected personal data under Art. 5 lit. c FADP. rednea keeps all persistent data in Switzerland and supports your Data Protection Impact Assessment (DPIA).
No pharmaceutical advice from AI
rednea never gives information on active substances, dosages, or interactions. Such questions are immediately forwarded to the pharmacist — Therapeutic Products Act and KVG rules remain respected.
FDPIC-compliant AI disclosure
In the standard greeting, the assistant introduces itself as your pharmacy’s digital assistant. You write the greeting, so keep that notice in it. A caller who asks for a person is transferred or gets a callback, by your rules.
No voice ID, no biometrics
rednea does not create voice profiles. Transcripts are encrypted and deleted per configurable retention (default: 90 days).
Pricing
Transparent pricing
Included
- 300 minutes
- 1 phone number
- 100 SMS notifications
- Swiss German + 99 languages
Features
- AI phone assistant 24/7
- Appointment booking with calendar integration
- Web chat for your websiteNew
- 10+ voices to choose from
- Call summary by email & SMS
- Month to month, no setup fee
Included
- 1,000 minutes
- 5 phone numbers
- 1,000 SMS notifications
- Unlimited assistants
- Unlimited users
Features
- Everything in Basic
- Outbound calls
Included
- From 5,000 minutes
- Custom number of phone numbers
- Unlimited SMS notifications
- Unlimited assistants
- Unlimited users
Features
- Everything in Professional
- API access
- Custom SLA
Related topics
Explore more
Related use cases
For every Swiss SMB with repeat questions
rednea is an AI phone assistant that answers your business's most frequent customer questions around the clock — opening hours, prices, location, products, processes. Your team only handles cases that really need a conversation. FADP-compliant with data hosted in Switzerland.
For plumbing, heating, IT, veterinary, property management, locksmith
rednea is an AI phone assistant that takes incoming emergency calls 24/7, judges urgency against defined triage criteria, handles routine questions itself, and escalates real emergencies in a structured way to the on-call — by SMS, phone, Teams, or Slack.
Four national languages, Swiss German, English
rednea is an AI phone assistant that automatically detects, understands, and answers incoming calls in German, Swiss German, French, Italian, English, and Spanish — including Swiss dialects (Zurich, Bern, Basel, Valais German) and typical accents of international guests.
Frequently asked
What pharmacy owners need to know before using rednea
Is an AI allowed to give pharmaceutical advice in a Swiss pharmacy?
No — and that is exactly why rednea deliberately does not. Pharmaceutical advice is reserved for certified pharmacists (or supervised pharmacy assistants) under the Therapeutic Products Act. rednea handles only routine enquiries (stock, hours, appointments) and escalates every pharmaceutical question to your team immediately.
Is rednea FADP-compliant for health data?
Yes. Persistent data (contacts, transcripts) is hosted in Switzerland. The revised FADP (effective 1 September 2023) including Art. 5 (specially protected data) and the GDPR are fully respected. We provide extended DPA clauses for pharmacies on request.
How does rednea distinguish a pharmaceutical emergency from a routine question?
Through configurable keywords (e.g. "allergy", "shortness of breath", "poisoning", "pregnancy" + medication). On match, rednea hands the call to your pharmacy assistant immediately — no queue, no AI judgement. If nobody is reachable, rednea points to 145 (Tox Info Suisse) or 144.
Does rednea work with Triamun, ProPharma, or ofac.coop?
There is no direct integration with Triamun, ProPharma or ofac.coop today. We build it on request, together with you and the vendor. Until then rednea works without an integration: the assistant takes the request and sends your team a summary. rednea books appointments via Google Calendar or Microsoft 365.
Does rednea understand Swiss German and older customers?
Yes. rednea understands Swiss German across all dialects and replies in Swiss German dialect. Spot-tested, the assistant shows high acceptance even with older customers — natural conversation flow is what matters. Anyone preferring counter contact is transferred at any time.
What happens during weekend on-call duty?
We configure a dedicated script for weekend and on-call shifts. rednea distinguishes a pharmaceutical emergency (immediate handover to your on-call number) from pure information requests (info on duty days, nearest open pharmacy). You can change the configuration any time.
Can rednea take prescription orders?
Yes, structured: patient, medication, strength, pack size. Pharmaceutical review — prescription requirement, interactions, substitution — stays with the pharmacy team. rednea delivers the order as a structured entry to your system (or by email), your team approves and calls the patient back once the medication is ready.
What if a customer explicitly does not want AI?
In the standard greeting, the assistant introduces itself as your pharmacy’s digital assistant; you write the greeting. On request, it transfers immediately to a human — if available — or captures a prioritised callback. Nobody is forced to use AI against their will.
Further reading
Apotheke: Verfügbarkeit, Rezepte, Notdienst
KI-Telefonassistent für Schweizer Apotheken: Produktverfügbarkeit, Rezeptbestellungen und Notdienstauskunft automatisieren. DSG-konform, mehrsprachig.
DSG und KI-Telefonie: Was Sie wissen müssen
Das Schweizer DSG stellt eigene Anforderungen an KI-Telefonie. 6 Pflichten, persönliche Haftungsrisiken und Checkliste für DSG-konforme Anbieter.
Viersprachig am Telefon: KI für die Schweiz
Mehrsprachiger KI-Telefonassistent: Automatische Spracherkennung, Sprachwechsel DE/FR/IT/EN und Antworten in Schweizer Mundart.
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